Migrate blind and you pay twice: once to move every duplicate, orphan, and doomed script — again when search and AI answers stop finding you. Crawl first — headless, composable, DXP, or traditional CMS — and get every page scored into a migrate / rewrite / kill plan while fixing it is still cheap. The risk is in the move, not the destination.
A CMS migration routinely loses content, links, and search rankings. I have watched this happen to teams who did everything the project plan asked of them. The plan was the problem. Nobody had counted the pages.
Every page gets a migrate, rewrite, or kill verdict. Three words, deliberately. Somewhere around page four thousand you stop wanting a nuanced assessment and start wanting somebody to tell you what to do with this one. You get the redirect map and a readiness score across seven dimensions too, as a PDF you can hand to whoever signs off.
It’s CMS-agnostic. Leaving Sitecore, AEM, Liferay, Drupal or WordPress, heading for Optimizely, Contentful, Contentstack, Sanity or something headless: the logos change and the failure modes rhyme.
It protects AI visibility, not just search rankings. Increasingly the thing quoting you is not a results page, it is ChatGPT or Perplexity answering somebody directly. Those can lose you just as thoroughly, and a lot more quietly.
You get a PDF you can actually hand to someone. It grades your site across the seven areas a replatform tends to break, from the CMS transfer itself through to whether AI answer engines can still find you afterwards. The front is skimmable, for whoever signs off. The back holds the evidence, for whoever has to do the work. There is a CSV of every finding as well, so nobody spends a morning retyping it.
A migrate / rewrite / kill verdict for every page, with the effort to move it — your backlog, scoped on evidence.
02
SEO and redirect preservation
Every URL that changes or dies in the move, flagged with its verdict — so nothing drops off search without a plan.
03
Search and AI discoverability (SEO · AEO · GEO)
The elements migrations silently strip — structured data, meta, canonicals, FAQ schema — that decide whether Google, featured snippets, and AI answer engines like ChatGPT and Perplexity can find and cite you.
04
Security and third-party surface
Every embedded script, iframe, and mixed-content asset, plus the security headers your site is missing.
05
Privacy and compliance
Trackers firing before consent, PII forms, and missing privacy links — flagged before they follow you to the new platform.
06
Accessibility
Missing alt text, language attributes, and structure — the ADA / WCAG gaps you inherit if you migrate them as-is.
07
Content quality and lifecycle
Thin, stale, and duplicate pages you can retire instead of migrating — so you move content once, not four times.
FAQ
Frequently asked questions
A pre-migration content audit is a full inventory and assessment of a website's content and assets before it moves to a new CMS — every page, PDF, and image classified, with duplicates, orphaned files, redirect risk, and platform-specific markup flagged, so the migration moves the right content once instead of carrying problems forward. Replatform Radar produces this as an automated report.
Yes. Liferay DXP web content and Documents & Media assets migrate to Optimizely content types and media once a Structure-to-content-type map is agreed; portlets and templates are rebuilt. The main risks are content modeling and reading Liferay's localized field storage correctly. Read more →
Yes to both. Sitecore to Optimizely is an in-stack .NET move where templates map to content types and blocks; Sitecore to Contentful is a headless move where the front end is rebuilt and content becomes API-served entries. Both are well-documented, common migrations. Read more →
It will if URLs change without a plan. The fix is a complete one-hop 301 redirect map for every changed or retired URL, plus carrying over titles, meta descriptions, canonicals, and structured data, and keeping pages server-rendered so they stay crawlable. Replatform Radar generates the redirect map and flags the metadata that would be lost.
Only if the signals they rely on survive the move. AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite pages with clean structure, structured data, and crawlable server-rendered content. Migrations routinely strip schema, canonicals, and FAQ content — Replatform Radar audits your SEO, AEO, and GEO signals so you don't get quietly de-cited.
Score every page on evidence — traffic, duplication, orphan status, quality, and search/AI value — then give each a migrate, rewrite, or kill verdict. Replatform Radar automates this into a per-page plan so you retire thin and duplicate content instead of paying to move it.
Any of them. Replatform Radar crawls your live site regardless of the CMS it runs on, so it works whether you're leaving Sitecore, Adobe Experience Manager (AEM), Liferay, Drupal, WordPress, Sitefinity, Kentico, or SharePoint — and whether you're moving to Optimizely (Episerver), Contentful, Contentstack, Sanity, Storyblok, WordPress, or a headless stack. Read more →
The same handful of things, every time: redirects for URLs that change shape, the media library (images and PDFs move to new paths and every link to them breaks), forms that still post to the old backend, analytics and consent tooling that lived in the old platform, and metadata that was stored in CMS fields rather than in the page — meta descriptions, canonical tags, and social preview images. None of it is visible while you are reviewing the new site, because the new site looks finished. It surfaces after cutover, as broken links and missing traffic. Read more →
Most of them change. A new platform imposes its own URL structure, so pages move, folders flatten, and query-string URLs disappear. Every changed URL needs a 301 redirect from the old address to the new one, or every inbound link, bookmark, and search result pointing at it stops working. Building that map before cutover costs hours; rebuilding it afterwards from server logs costs weeks. A Replatform Radar scan lists every URL that will change and what it should point to.
The files usually move; the addresses almost never survive. Each platform serves media from its own path — Sitecore uses /-/media/, Drupal uses /sites/default/files/, WordPress uses /wp-content/uploads/ — so every image, document, and download gets a new URL. PDFs are the ones that hurt, because they are linked from other people's sites, from email campaigns, and sometimes from printed material that cannot be updated. They need redirects like any other page.
Not automatically. Forms are usually the last thing checked and the first thing to break, because a rebuilt page can look identical while posting to an endpoint that no longer exists. Anything wired to the old platform — enquiry forms, newsletter signups, quote tools, login and account flows — needs its destination re-pointed and then tested with a real submission. A form that silently fails looks exactly like a form nobody used.
They come across only if someone moves them deliberately. Tag manager containers, conversion goals, and cookie consent tools are frequently installed through the old CMS rather than in the page templates, so they vanish with it. The risk that matters is the order: if tracking is restored before the consent tool is, tags fire on pages that collect personal details with nothing asking permission first. Our scan reports which pages carry trackers and whether a consent step is visible on them.
A URL. Nothing is installed on your site, no plugin, no database access, and no admin login — the scan reads your public pages the way a visitor or a search engine does. That also means it works on a site you are migrating away from even if nobody can still get into the old CMS, which is more common than it sounds.
Minutes, not days. A recent 46-page scan finished in a little over two minutes from the moment it was requested, and the report arrives by email when it is done. Larger sites take longer because there is more to read, not because anything is queued behind a person.
A single pre-migration report is a fixed one-time price, with a Pro subscription for teams that want recurring re-scans and before/after monitoring across a migration. You point it at a URL and get the branded PDF report — no sales call or onboarding.
