Website pre-migration content intelligence

Know what breaks before you migrate.

Migrate blind and you pay twice: once to move every duplicate, orphan, and doomed script — again when search and AI answers stop finding you. Crawl first — headless, composable, DXP, or traditional CMS — and get every page scored into a migrate / rewrite / kill plan while fixing it is still cheap. The risk is in the move, not the destination.

Honest pricingThe same intelligence agencies charge $3,000–$5,000 for, delivered for $49 — no demos, no sales calls, no drawn-out enterprise quote.

Free lite scan, first 100 pages on us.

Key takeaways

  • A CMS migration routinely loses content, links, and search rankings. I have watched this happen to teams who did everything the project plan asked of them. The plan was the problem. Nobody had counted the pages.
  • Every page gets a migrate, rewrite, or kill verdict. Three words, deliberately. Somewhere around page four thousand you stop wanting a nuanced assessment and start wanting somebody to tell you what to do with this one. You get the redirect map and a readiness score across seven dimensions too, as a PDF you can hand to whoever signs off.
  • It’s CMS-agnostic. Leaving Sitecore, AEM, Liferay, Drupal or WordPress, heading for Optimizely, Contentful, Contentstack, Sanity or something headless: the logos change and the failure modes rhyme.
  • It protects AI visibility, not just search rankings. Increasingly the thing quoting you is not a results page, it is ChatGPT or Perplexity answering somebody directly. Those can lose you just as thoroughly, and a lot more quietly.

Replatform Radar audits your site against Google Search Central guidance and schema.org structured-data standards.

The deliverable

One readiness score. Seven dimensions of risk.

You get a PDF you can actually hand to someone. It grades your site across the seven areas a replatform tends to break, from the CMS transfer itself through to whether AI answer engines can still find you afterwards. The front is skimmable, for whoever signs off. The back holds the evidence, for whoever has to do the work. There is a CSV of every finding as well, so nobody spends a morning retyping it.

See a full sample report20 pages, real template — best-case demo data

Readiness scorecardSample
Migration readinessB
SEO and redirect preservationC
Search and AI discoverabilityD
Security and third-party surfaceC−
Privacy and complianceB−
AccessibilityA
Content quality and lifecycleB
  1. 01
    Migration readiness

    A migrate / rewrite / kill verdict for every page, with the effort to move it — your backlog, scoped on evidence.

  2. 02
    SEO and redirect preservation

    Every URL that changes or dies in the move, flagged with its verdict — so nothing drops off search without a plan.

  3. 03
    Search and AI discoverability (SEO · AEO · GEO)

    The elements migrations silently strip — structured data, meta, canonicals, FAQ schema — that decide whether Google, featured snippets, and AI answer engines like ChatGPT and Perplexity can find and cite you.

  4. 04
    Security and third-party surface

    Every embedded script, iframe, and mixed-content asset, plus the security headers your site is missing.

  5. 05
    Privacy and compliance

    Trackers firing before consent, PII forms, and missing privacy links — flagged before they follow you to the new platform.

  6. 06
    Accessibility

    Missing alt text, language attributes, and structure — the ADA / WCAG gaps you inherit if you migrate them as-is.

  7. 07
    Content quality and lifecycle

    Thin, stale, and duplicate pages you can retire instead of migrating — so you move content once, not four times.

Get your scan

Know what breaks before you migrate.

Documented migration failures have cost sites 30–60% of their organic traffic, with recovery taking months. An agency migration audit typically runs $3,000–$5,000. This is a fraction of that, delivered usually within 5 minutes.

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What each plan includes

The Single report is a fixed one-time price — up to 1,500 pages on one site. Subscription (Pro) is for teams that want recurring re-scans and before/after monitoring across a migration — up to 8,000 pages per site across 3 sites. Either way you point it at a URL and get the branded PDF report — no sales call or onboarding.

Running a large store? Choose Ecommerce in the form and we inventory your whole catalog from the sitemaps and deep-scan a representative sample of every page template — sized for stores with thousands of products, not just a handful of pages.

Free grade$0

Find out where you actually stand before anyone commits to anything. No card needed.

  • Overall readiness grade and scorecard
  • One real finding, shown in full
  • Basic security and trust check

Up to 100 pages scanned

Single reportAgency audit: $3,000–$5,000$49

One full pre-migration report for a site.

Everything in Free, plus:

  • Detailed CSV data export — every page and finding
  • Every finding behind each grade
  • Page-by-page migrate / rewrite / kill plan
  • Ready-to-apply fixes — meta, schema, headers
  • Third-party and compliance inventory
  • Guide catered to your From→To migration

Not useful? We’ll make it right.

Up to 1,500 pages · one site

Every report is emailed automatically — usually within 5 minutes of the scan finishing. Not what you hoped for? Just reach out.

FAQ

Frequently asked questions

What is a pre-migration content audit?

A pre-migration content audit is a full inventory and assessment of a website's content and assets before it moves to a new CMS — every page, PDF, and image classified, with duplicates, orphaned files, redirect risk, and platform-specific markup flagged, so the migration moves the right content once instead of carrying problems forward. Replatform Radar produces this as an automated report.

Can you migrate Liferay to Optimizely?

Yes. Liferay DXP web content and Documents & Media assets migrate to Optimizely content types and media once a Structure-to-content-type map is agreed; portlets and templates are rebuilt. The main risks are content modeling and reading Liferay's localized field storage correctly. Read more →

Can you migrate Sitecore to Optimizely or Contentful?

Yes to both. Sitecore to Optimizely is an in-stack .NET move where templates map to content types and blocks; Sitecore to Contentful is a headless move where the front end is rebuilt and content becomes API-served entries. Both are well-documented, common migrations. Read more →

Will a CMS migration hurt my SEO?

It will if URLs change without a plan. The fix is a complete one-hop 301 redirect map for every changed or retired URL, plus carrying over titles, meta descriptions, canonicals, and structured data, and keeping pages server-rendered so they stay crawlable. Replatform Radar generates the redirect map and flags the metadata that would be lost.

Can AI answer engines still find my site after I migrate?

Only if the signals they rely on survive the move. AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite pages with clean structure, structured data, and crawlable server-rendered content. Migrations routinely strip schema, canonicals, and FAQ content — Replatform Radar audits your SEO, AEO, and GEO signals so you don't get quietly de-cited.

How do I decide what content to migrate, rewrite, or kill?

Score every page on evidence — traffic, duplication, orphan status, quality, and search/AI value — then give each a migrate, rewrite, or kill verdict. Replatform Radar automates this into a per-page plan so you retire thin and duplicate content instead of paying to move it.

Which CMS platforms does Replatform Radar support?

Any of them. Replatform Radar crawls your live site regardless of the CMS it runs on, so it works whether you're leaving Sitecore, Adobe Experience Manager (AEM), Liferay, Drupal, WordPress, Sitefinity, Kentico, or SharePoint — and whether you're moving to Optimizely (Episerver), Contentful, Contentstack, Sanity, Storyblok, WordPress, or a headless stack. Read more →

How much does a Replatform Radar report cost?

A single pre-migration report is a fixed one-time price, with a Pro subscription for teams that want recurring re-scans and before/after monitoring across a migration. You point it at a URL and get the branded PDF report — no sales call or onboarding.