Migration guide

Can you migrate SharePoint to Optimizely?

Last updated: July 2026 · By the Replatform Radar team — specialists in pre-migration CMS content audits

Yes — you can migrate a public-facing site or intranet off SharePoint onto Optimizely, and in most cases you should, because SharePoint was built as a Microsoft collaboration and document-management platform rather than a web content management system. The move is less a like-for-like port and more a rebuild: SharePoint pages, web parts, and list/library data have to be re-modeled as Optimizely content types and blocks. The upside is a purpose-built .NET CMS with proper templating, publishing workflow, and marketing tooling; the cost is that little of the SharePoint front end carries over unchanged. Plan it as a content and information-architecture project, not a file copy.

SharePoint is frequently pressed into service as a public website or a heavily customized intranet, but it was designed around document libraries, lists, and team collaboration. Its pages are assembled from web parts and its content lives in libraries and list items, which makes structured, reusable web content awkward to model and even harder to present with clean, SEO-friendly markup. Teams typically outgrow it when they need real editorial workflow, flexible page composition, multilingual delivery, or performance and design control that SharePoint pages do not provide.

Optimizely (formerly Episerver) is a dedicated .NET content management platform built around strongly typed content types and composable blocks. Migrating means designing an explicit content model in Optimizely, mapping SharePoint pages and library items onto it, and rebuilding templates and navigation. Because both platforms sit in the Microsoft/.NET ecosystem, authentication and hosting can align well, but the content architecture and editing experience are fundamentally different and need to be redesigned rather than transferred.

In your report — not a generic checklist

The SharePoint → Optimizely detail, catered to your site

A pre-migration scan produces a report tailored to this exact transfer, covering the parts that decide whether the project goes smoothly:

How SharePoint and Optimizely compare across the dimensions that matter for a migration
The field-mapping table — what each SharePoint construct becomes in Optimizely
The SharePoint to Optimizely-specific gotchas that silently cause data loss, broken links, and ranking drops
Realistic timeline & cost drivers for this migration
Your own site’s findings scored against all of it

Scan my site for this migration →

FAQ

SharePoint to Optimizely: frequently asked questions

Can you migrate from SharePoint to Optimizely?

Yes. Public sites and intranets are regularly moved from SharePoint to Optimizely. Expect a rebuild of pages and templates rather than a direct import, since SharePoint web parts and lists map onto Optimizely content types and blocks by hand.

Is SharePoint a good public website CMS?

Generally no. SharePoint is built for collaboration and document management, and using it as a public web CMS limits markup control, SEO, editorial workflow, and design flexibility, which is why teams move to a dedicated platform like Optimizely.

What happens to SharePoint document libraries in the migration?

Library files become media assets in Optimizely, and library metadata columns are mapped to media properties. Folder structures rarely map one-to-one, so plan the asset taxonomy deliberately and build redirects for the old document URLs.

Do SharePoint workflows and forms carry over to Optimizely?

No. SharePoint Designer workflows, Power Automate flows, and InfoPath forms have no Optimizely equivalent and must be rebuilt with custom code or an external forms and workflow tool as part of the project.